Strategic Consulting for Growing Businesses

Fractional Leadership

Ai Strategy, Training & Implementation

Leadership Development & Coaching

Project Management

Business Consulting

Clarity. Confidence. Momentum. Results.

Your vision deserves more than good intentions—it deserves expert guidance to help you move forward with purpose.

We help businesses, founder-led teams, and growing organizations operate with clarity, confidence, and momentum. Whether you need strategic marketing leadership, operational structure, team development, or AI integration, we bring practical, hands-on expertise shaped by decades of real-world experience.

What We Offer

Clarity, leadership, and practical support to help your business grow without burning out your team or breaking what already works.

SERVICES

How We Can Support You

Every organization faces unique challenges and opportunities. We offer a range of services designed to provide structure, clarity, and momentum, whether you're growing a business, leading a team, implementing new systems, or planning for change. Our approach is collaborative, practical, and grounded in experience.

Fractional COO & CMO Services

Executive-level leadership without the full-time overhead. Growing businesses often reach a point where strategy, operations, and marketing become too complex to manage alone, but hiring senior leaders full-time isn’t always realistic. That’s where we come in.

As your Fractional COO, we improve systems, manage change, and build the operational foundation you need to grow smoothly and sustainably. As your Fractional CMO, we lead your marketing strategy, clarify your brand, and run performance-focused campaigns that drive results.

Ai Strategy, Training & Implementation

Turn curiosity into capability with practical AI strategy and support.

If you're unsure how to apply AI tools in your business, you're not alone. We help founders, leaders, and teams understand where AI fits, how to use it, and what tools deliver the most value for your specific workflows. We skip the jargon and focus on use cases that make a real difference.

Business Consulting

Strategic Insight. Practical Support. Reliable Delivery.

With over 20 years of hands-on experience across industries including tech, nonprofit, e-commerce, professional services, and events, we help leaders turn complex goals into clear, achievable outcomes. Whether you're launching a new initiative, navigating change, or optimizing an existing program, we provide the structure, insight, and execution support needed to deliver results.

From short-term engagements to long-term strategy, we make sure your projects are completed on time, on budget, and with minimal friction.

Leadership Development & Coaching

Change is constant. We help leaders build the mindset, clarity, and communication skills they need to lead confidently in uncertain environments.

Whether preparing for growth, leading a new team, or facing internal challenges, our coaching helps individuals and teams unlock their full potential. Leaders who drive impact, not just activity.

Project Management

Deliver with confidence, even when things get complex.

Projects often stall because of unclear roles, shifting priorities, or lack of leadership. We bring over three decades of experience managing high-profile projects across a number of industries.

Whether you're launching a new service, updating internal systems, or rolling out a multi-phase initiative, we help keep it on track from planning to completion.

Start the Conversation

If you're exploring support for your business, team, or next project, we're happy to connect. Click the button below to book a discovery call and see if we're the right fit.

Book a Sesion

About Us

Built to help you lead better and grow smarter

Cognizance Consulting was created in response to what our clients needed most, practical, reliable, and flexible support to help them lead better and grow smarter. Over the past twenty years, our systems, processes, and playbooks have been refined through hands-on experience across startups, nonprofits, tech, and creative industries.

Founded by Chad Weir, a seasoned strategic advisor, consultant, experienced entrepreneur, project manager, and business/performance coach. Cognizance brings together deep operational knowledge, sharp strategic thinking, and a collaborative, results-oriented approach. Chad has co-founded nine startups and worked alongside dozens of leaders to bring clarity, momentum, and confidence to their next big move.

What makes us different:

• Grounded in lived experience, not just theory

• Outcome - focused - no jargon or fluff

• A true partner, committed to meeting you where you are and moving forward together

The Cognizance Team

Chad Weir

Chad is a seasoned strategic advisor, consultant, and subject matter expert with over two decades of experience driving impact across the nonprofit, philanthropic, startup, and corporate sectors. As the founder of Cognizance Consulting, Chad brings a unique blend of business development strategy, project management excellence, and operational insight to every engagement.

Known for his ability to lead complex, cross-functional initiatives, Chad has successfully delivered transformative change management and process improvement projects that help organizations grow smarter and operate more effectively. He combines a systematic, outcomes-focused approach with a keen ability to anticipate future trends and align them with current goals.

Whether guiding executive teams through strategic pivots or optimizing internal systems for scale, Chad is recognized for his collaborative leadership style, practical innovation, and deep commitment to results. His rare mix of vision, discipline, and emotional intelligence enables him to inspire teams, build trust with stakeholders, and translate ambitious ideas into real-world outcomes.

Chad continues to support a range of clients as both a strategic partner and hands-on contributor, bringing clarity, momentum, and measurable value to every project.

Zaman Forootan, PhD

Zaman is a leader in AI, creative thinker, educator, and poet whose work explores the intersection of ideas, nature, and human experience. As a partner at Cognizance Consulting, he brings deep technical expertise in artificial intelligence, operations research, and systems thinking—paired with a lifelong dedication to creative exploration and interdisciplinary learning.

Zaman holds a PhD in Operations Research and Supply Chain Management from the Haskayne School of Business. His academic and professional work focuses on solving complex problems using advanced analytics, intelligent systems design, and evidence-based decision-making. He has worked with both public and private sector organizations to design and implement AI-driven solutions that are scalable, ethical, and impactful.

A respected educator and mentor, Zaman regularly teaches and advises senior leaders on how to integrate AI into their operations thoughtfully and strategically. His unique ability to synthesize technical insight with human-centered thinking makes him an invaluable partner to clients navigating change, complexity, and innovation.

In addition to our core team, we collaborate with a network of talented contractors and subject-matter specialists who bring deep expertise across industries and disciplines. Depending on the scope and needs of your project, we assemble the right team to ensure you have access to the best skills, insights, and capacity, without unnecessary overhead. This flexible model allows us to stay nimble, focused, and fully aligned with your goals.

Here are what some of our clients have to say.

“Chad is an extremely high energy and passionate professional, who will not only individually portray but on a large scale present an image of enthusiasm and motivation to any audience. Given the right opportunity within a business environment, undoubtedly has to ability to impact the culture and results with a cohesive impact on the employees and participants involved.”

Miguel Gil
IT/IM Senior Recruiter with SAP
“Chad is firm in his communication and stands behind the strategy 100% without deviating course during challenges. Strategic, knowledgeable and mindful, he demands the best from others but not without showing how it's done first. Efficient and effective in his delivery, he is a born leader who possesses resilience and agility, and has the stamina to go the distance. With no shortage of humility and compassion, Chad thrives in elevating those around him and the value of his leadership is unparalleled."
Ketevan Larsen
Social Media Strategist for the City of Vancouver
“I have had the pleasure of working with Chad in several projects and I can tell he has a very strong sense of management and technology knowledge. He is very creative and knows how to give the right direction to accomplish any goals at any stage of the project. Chad is a man with many talents that can bring groups of people together and make things happen really fast."

Jesús Parlange
Co-Owner at Organic Code Design
“There are many things that I could write about that make Chad so amazing. But the one thing that makes Chad stand out for me, is that, he is someone that I strive to be like. His motivation, his charisma and his overall work ethic is uplifting and inspiring. Chad makes you want to be apart of something. When you have a conversation with him, he doesn't talk at you, he talks with you."
Deanna Wright
Customer Service Agent with Allstate